The Futures Company: New Thinking

New thinking

In this section you will find our original thinking on important issues and their implications for business. These pieces – from our MONITOR Minute snapshots to our in-depth Future Perspectives – reflect our data-driven viewpoints and focus on the future.

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Ungreening a generation?

Ashraf Choudhury writes: The Futures Company has quite strong views on Millennials, which have been covered in posts here in the past. So when I noticed an academic paper (opens pdf) from San Diego State University, which argued – on the basis of a 30-year tracking study – that Millennials (the generation born in the [...]

Megachange? Megamistake!

Ian Christie and Andrew Curry write: Reading the Economist’s book Megachange:The World in 2050, edited by Dan Franklin and John Andrews, brings an increasingly heavy heart. If you’ve missed it, it is a collection of twenty essays by assorted contributors, and I suppose one can’t fault them for their ambition, since the Franklin-Andrews duo, as [...]

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