The Futures Company: New Thinking

New thinking

In this section you will find our original thinking on important issues and their implications for business. These pieces – from our MONITOR Minute snapshots to our in-depth Future Perspectives – reflect our data-driven viewpoints and focus on the future.

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Library futures

Andrew Curry and Victoria Ward write: Last week Francine Houben of Mecanoo Architecten talked about their design of Birmingham’s future library as a “living room for the city”. More than just storage, a dynamic space for movement, openness and exchange. In a blog she calls libraries “the cathedrals of our millennia”, which seemed a useful precursor to Saturday’s National Libraries Day [...]

The new 5Ps of marketing

Fran Walton writes: Earlier this week, we presented our latest research on the post-recessiom UK consumer, Feeling The Pinch 6, to clients in London. The overall message is one of gloom: 43% of consumers think the UK economy will get worse in 2012, and 46% plan to spend less. But that doesn’t mean that there’s [...]

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